The Subscriptions Dashboard
The Subscriptions dashboard (titled Subscription Stats at the top of the page) is your at-a-glance view of recurring revenue health: how many active subscribers you have, your monthly and annual recurring revenue, how subscriptions are growing versus churning over time, and which products and customers are gaining or losing subscriptions. You'll find it in the top menu under Revenue, then Subscriptions.
What you'll see
When the page first loads you'll briefly see a "Loading dashboard..." message, then the page fills in from top to bottom.
The four headline numbers
At the top are four KPI cards:
| Card | What it tells you | Time basis |
|---|---|---|
| Active Subscribers | How many subscriptions are active right now. Shows "As of Today." A small up/down arrow compares this to the prior period; if there's no earlier data to compare against, you'll see "— no prior." | Live snapshot (right now) |
| New Subscriptions | How many subscriptions started during your selected date range. Underneath, you'll see how many were canceled and the net change (new minus canceled). | Selected date range |
| Churn Rate | The percentage of subscribers lost during the last complete calendar month. A green "Healthy" badge shows when churn is at or below 5%; a red "Above 5% threshold" badge shows when it's higher. | Last full calendar month |
| MRR | Your Monthly Recurring Revenue right now, shown "As of Today." A small arrow compares it to the prior period (or "— no prior"), and you'll see the prior value plus your Annual Recurring Revenue (ARR) underneath. | Live snapshot (right now) |
If a card has no data yet, it shows "— —" in place of the number.
The two charts
Below the KPIs are two charts side by side (they stack on a narrow screen):
- Subscriber Growth — a combo chart. Green and pink bars show new subscriptions and cancellations in each time period, and a purple line shows your running total of active subscribers (Net Active). The bars and the line use different scales, so read the purple line against the right-hand axis only, not against the bar heights. The time periods adjust automatically to your date range (daily, weekly, or monthly). If there's nothing to show, you'll see "No data yet."
- Monthly Churn Rate — a line chart of your churn percentage month by month, always shown in monthly steps. A dashed green line marks a 3% target so you can see at a glance which months came in above or below it. Hover any point for the exact month and percentage. If there's nothing to show, you'll see "No churn data yet."
The breakdown table
At the bottom is a single card with two tabs:
By Product (the default tab) lists every product and billing interval that has at least one active subscription, sorted by MRR from highest to lowest.
| Column | Meaning |
|---|---|
| Product | The product name, with its category and/or collection on a second line when available. |
| Interval | The billing interval, such as Monthly or Yearly. |
| Active | How many subscriptions are currently active for that product and interval. |
| MRR | The monthly recurring revenue from that product and interval. |
| Churn | The churn percentage for that product, shown in red when it's above 5%. |
If there's nothing to show, this tab reads "No subscription data."
Recent Cancellations lists your most recent cancellations, newest first, capped at the 10 most recent. A small number badge on the tab shows the count (it tops out at 10).
| Column | Meaning |
|---|---|
| Customer | The customer's name (shows "Unknown" if blank) with their email underneath. |
| Product | The product name. |
| Interval | The billing interval. |
| Months | How many whole months the subscription lasted. |
| Ended | The date the subscription actually ended, like "Apr 6, 2026." |
If there were no cancellations in your selected range, this tab reads "No cancellations in this period."
How to use it
- Set the date range. Use the pill buttons in the top-right to switch between Last 7 Days, Last 30 Days, Last 3 Months, Last 6 Months, Last 12 Months, Year to Date, and All Time. The page opens on Last 12 Months. The active range is highlighted.
- Filter by product or collection. Use the dropdowns next to the date range. Start with "All Products" (and "All Collections" if you have collections) and narrow down from there. Both dropdowns become searchable once you have more than eight options. Only products and collections that currently have at least one active subscription appear in these lists. The collection dropdown only appears if you have collections set up.
- Combine filters carefully. The product and collection filters work together (AND), so picking a product that isn't part of the selected collection will return nothing. That's expected, not a bug.
- Switch the org. Use the organization picker in the top navigation bar to change which organization you're viewing. This re-scopes the whole dashboard and sets the timezone used for all the dates.
- Switch table tabs. Toggle between By Product and Recent Cancellations using the tabs above the table.
A quick note on what reacts to what: changing the date range updates New Subscriptions, both charts, and Recent Cancellations. It does not change Active Subscribers, MRR, ARR, or the By Product table's Active and MRR figures, which are always live "as of today." The product and collection filters do affect the By Product table.
There are no row-click drill-downs or detail panels on this page. Everything here is read-only.
Good to know
- What counts as a subscription here. Only true recurring subscriptions are included. Payment plans (installment or financed purchases, like a 3-pay) are deliberately left out. If you're looking for those, check the Payment Plans dashboard instead. This is also why a product only appears in the filters once it has at least one active recurring subscription.
- Active means active right now. "Active Subscribers," "MRR," "ARR," and the By Product table's Active and MRR columns are all live snapshots of the current moment, not affected by your date range.
- New and Canceled use real lifecycle dates. A subscription counts as "new" based on when it actually started, and as "canceled" based on when service actually ended (not when the customer first requested cancellation). The dates you see reflect when things really happened, not when the data was imported.
- How MRR is figured. Each active subscription contributes its price divided down to a monthly amount. So a yearly subscription at $120 adds $10 to MRR, and a monthly subscription at $30 adds $30. ARR is simply MRR multiplied by 12.
- Three different churn windows, on purpose. The headline Churn Rate KPI covers the last full calendar month. The Monthly Churn Rate chart shows each month in your range. The By Product table's Churn column is the current month so far. Because they cover different windows, they won't match each other, and that's expected. The headline KPI is the steadiest of the three because it uses a completed month.
- Two different churn markers. The Churn Rate badge flips to red above 5%, while the chart's reference line is set at a 3% target. They're intentionally different thresholds.
- Recent Cancellations is a top-10 list. It shows the 10 most recent endings in your range, not a complete list, and the tab's count badge maxes out at 10.
- Timezone. All dates and time periods follow your organization's timezone (set by the org you've selected, defaulting to UTC if none is configured), including daylight-saving shifts.
- Refunds don't factor in. This page is about subscription lifecycle (active, started, ended), not transaction amounts, so refunds don't change any number here.
Need a hand?
Click the Ask Data Curator button inside Data Curator for instant answers, or reach our support team at support@datacurator.co and we'll get you running.